How might we...
- Base Building: How might we improve our engagement with our members/base to build power?
- How might we build shared analysis with our people to better understand the world we live in now and the world we want?
- How might we move 50000 Minnesotans actively and consciously to choose us by creating public choice points around crises?
- How might we optimize our organizing resources by innovating our outreach & acquisition strategies...
- How might we test activations that begin reflecting our growing mandate from our mass base?
Hypothesis
Our base has grown and is active on IG. We can further engage this base by learning what they’ve done with our Community Safety Resource.
Design
Review organic interactions around IG post on Community Safety Kit
- Community Safety tool kit is shared – can fulfill need and hunger for political education and action
- How do we measure that?
- DM and ask people to do 15 seconds videos about how they used it.
- Ask people to Reply in comments on post how they used it
- Invite people who are not in deep base possibly to attend next TAMN orientation call(?)
Metrics
Looking for:
- Engagement:
- Build community of story sharing:
- When share personal stories are other people interacting, thanking, etc?
- What political education integration and weaving might be possible?
- Build community of story sharing:
Learnings
- Even with primary, Community Safety Kit is still most saved and liked and reposted as a story on Instagram.
- People want to feel like they are doing something – having a conversation on community safety, this is tangible action and is an opportunity for meaningful engagement and starting to build a shared ideology in their community.
- Imagine that when doing something that you know other people are doing too that it helps build belonging as the kit is tethered to TAMN. This has implications for cultural strategy work going into the election.