How might we...
- Base Building: How might we improve our engagement with our members/base to build power?
- How might we build shared analysis with our people to better understand the world we live in now and the world we want?
- How might we move 50000 Minnesotans actively and consciously to choose us by creating public choice points around crises?
- How might we optimize our organizing resources by innovating our outreach & acquisition strategies...
- How might we test activations that begin reflecting our growing mandate from our mass base?
- How might we utilize the people's action rural resilience agenda to bring together rural folks and find alignment with their and our values?
Hypothesis
This report recognizes that rural people aren’t the expectation but are bold, progressive, and kind and sharing it will attract more rural people into TAMN as a political home to help build a brighter future for MN.
Design
- Launch Rural Resiliency Report across platforms (MNSolidarity FB Page, Strive, and Instagram)
- MNSolidarity and Strive Launch 9/25
- Instagram Launch 8/20, 9/9, and 9/10 + evergreen story deep dive
- Host Action 9/10/20 (THRIVE and RRR Banner Drop)
- Invite folks into new member orientation
- Invite members and followers to People’s Forum at TAMN
- Identify and build relationship with potential leaders for Rural Care and Climate Cohort (RC&C)
- Check in with Jess on when the next orientation call is, do a rural orientation call? Or focused call. Focus on these issues and why?
Metrics
- Strive, broadcast text platform has 2,700 with TAMN, usually get 8-9% click and 2% response, want a 5% response rate.
- MN Solidarity FB – a dozen people comment on post. People use it as an opportunity to invite other people to the page, 20 new page members.
- 1 person from each quadrant of the state joins the Rural Care and Climate Cohort
- 30 people join next orientation call.
- 50 people from across the state participate in our virtual action.
- 20 people provide shareable images for us to lift up in future work.
- 20 electeds/leaders from across the state plug into the THRIVE and Rural Resiliency Agendas
- TAMN builds relationship with collaborating partners (LSP, COPAL, IEN, and more)
- Narrative built around rural/urban solidarity at TAMN
- 5 emerging RC&C leaders
- 10 people who participate in our virtual action & new member orientation follow up for People’s forum
Learnings
- Need space in the mass base organizer role to spend with individuals to be able to mobilize more effectively. This was second time asked MN Solidarity FB and Thrive list to participate and generally there has been a dip in engagement.
- Social Media stats- this experiment could be used as a baseline and more realistic about how hard it can be to get new members and engagement.
- To be successful in the 50 cities campaign, we need to create a system for interpersonal organizing (and one on one’s in greater MN) in balance with virtual tools and support in roles.
- In order to successfully statewide banner drop you need more than a week to plan (at least two weeks). Also need to bring more partner organizations in to plan to tap into each other’s bases and bring in a Greater MN deep base team of Organizers (St Cloud and Duluth).
Decisions
- Block 1-2 hours a week on calendar to cold call and talk with people in Greater MN.
- Block at least an hour a week to work on 50 cities plan.