How might we...
- Base Building: How might we improve our engagement with our members/base to build power?
- What do they need and what can CIL offer?
- What does helping orgs with post election grant reporting look like?
- What does it mean to build a membership pipeline?
Hypothesis
If BaseLab works with groups to design and build a dashboard to show their membership pipelines then we will learn key lessons for building metric dashboards in 2021, and provide useful metrics and insights to groups about their work in 2020.
Design
This first experiment is to develop a first offering for the BaseLab groups, which CIL will collect feedback and iterate on. This first offering will be incomplete because CIL and STP’s access to partner tool data via syncs is complete. This process will help CIL and STP to identify needs, gaps, and future action items.
Metrics
The goal of CIL’s first six-week cycle is to use existing assets from this collaboration – the tools partners are currently using and partner’s current data – to go deep on building systems, workflows, and infrastructure.
Learnings
- The 6-week learning cycle was really successful and a good model to stick with for 2021
- Was a good affirmation of the process we’ve outlined before — Synching data → Sharing for feedback → Reflecting with groups -> Identifying for groups areas where they could improve how they create and track data around their programs.
- Was super helpful for the funder to show all this work around metrics tracking.
- Getting the data staff and groups together on a call was really insightful and a good proof of concept for next year.
- Dashboard was something the groups wouldn’t do on their own — allowed us to flex our comparative advantages that other groups don’t do on their own.
Decisions
We decided to not just do a voter contact dashboard but also to attempt to build out a membership pipeline dashboard that has been really useful.
- Will affirm to keep using 6-week experiment cycles.
- Proven value of having data staff meet together and share questions/learnings.