How might we...
- Base Building: How might we improve our engagement with our members/base to build power?
- How might people look at Peoria and say they got it right; parent involvement and advocacy for students is off the charts and funding increased by 20%?
- How might we make our schools racially equitable in Peoria and a model for central IL?
- How might we recruit more parents into EJC and P3 to be active in Peoria?
Hypothesis
School Supply Drive and Mask Give Away Pop up will be a way to recruit new parents.
Design
- Mass Distribution and School Supply Drive and Mask Give Away Pop up in Peoria.
- Outdoors at public parks in the different neighborhoods where people are mostly affected by COVID (need to identify the parks that people could easily get to)
- Get clear on what lists want to use for recruitment.
- Help from Matt with logistics and flow of the day. The messaging, P2P script.
- Engage the new round of parents – they can be involved in hosting this event.
- Plan and do event.
Metrics
Outcomes:
- Education Justice Coalition and P3 where they feel like they want to be in P3
- People who attended tell more people and recruit others to parent meeting (Coalition members are part of individual schools PTO meetings – reaching out there. At least 100 people come through each event. (small percentage of the neighborhood)
- Out of 100 that 25 commit to being engaged in some way joining P3, committee to attending another event or sharing something on social media. Then out of 25 that at least 10 want to be part of parent coalition.
- People walking away with better understanding of what is happening w our schools and why things are the way they are (sin’t about not working hard enough, but how the system is impacting edu outcomes) – some kind of survey that comes in before they leave? (or is it all via text)
Learnings
- Learned a lot of lessons about turnout — even if people sign up you need to put in that extra work to confirm to make sure. Lots who signed up didn’t show up and those who didn’t sign up showed up.
- Great value in creating interpersonal relationships and listen and absorb what people are passionate about and care about. With first parent info meeting, one on one recruitment and this supply drive we were able to hear from other people and how they were feeling (fears, excitement, what wanted to change). Now can use that to figure out what our work looks like going forward.
- Learning curve on how to coach organizer fellows, there were challenges but this project solidified us as a team. Watching growth of fellows was impactful, not all peaches and cream but the experience was rewarding.
- People who came through had a good feeling and community respect for these drives. Smaller attendance enabled deep engagement, if had 100 people this wouldn’t have been possible.
- Penny budget in real life and life size was awesome, want to always do it in a playground in more physical way, feels like convos were different because of this adaptation.
Decisions
Questions
How do we manage this data?
How can we make data easy for front line folks?