How might we...
- Communication: How might we improve our communication internally and externally?
- How might I reach more people?
- How might we gain followers interested in the five elements by live tweeting at conferences?
- How might MAG be more engaged on Twitter in order to share what we're doing and be in Twitter community?
- How might we gain followers interested in the five elements by live tweeting at conferences?
- How might I reach more people?
Hypothesis
If we decentralize twitter engagement, then we will expand our engagement on social media.
Design
- We will each make 3-5 tweets over the next two weeks.
- We’d be retweeting and also trying out some original content. As guidelines we could pull content from the last three newsletters. The purpose of the tweets would be to highlight MAGs work and partnerships.
- Update the experiment to add in this specificity.
- We will then review the tweet content to see if this aligns with MAG, Elissa will review at the end of test period.
Metrics
Success:
- 2 more follows on twitter
- All tweets are retweeted at least once
- 90% tweets are ok by Elissa after the fact.
- We build up trust in decentralizing MAG’s social media.
Failure:
- Less than 2 follows on twitter
- One of tweets is not retweeted
- Less than 90% of tweets are ok’d by Elissa
- There is a decrease in trust around decentralized communications.
Learnings
- Easier to find content than I thought it would be
- Retweeting was harder (we had thought it would be easier — hard to figure out what to lift up and why)
- Reviewing our MAG feed provided a broad connection to what is happening in the field, could be really helpful to use hootsuite to sort our our feeds and get specific views. (ex for fields we want to reach re: expanding social justice ecosystem)
Decisions
Elissa has asked us to keep tweeting until Natasha, the communication director comes back.