How might we...
- How might we build a base of 2500 activists whose identities include a majority of those most oppressed by our systems and history to lead this permanent ideological shift?
- How might we build a high-quality list of Minnesotans to get to our purpose AND activate that list?
- How might we organize to a critical tipping point-3.5% of Minnesotans or 215000-to make a permanent shift in Minnesota's ideology?
- How might we welcome new TAMN members and get them on a faster path towards leadership?
Hypothesis
Attending a welcome call will increase new member affinity, action, and leadership.
If new TAMN sign ups are invited to participate in a welcome call then they will develop stronger affinity towards TAMN and be more willing to take actions and leadership roles.
Design
Do a second membership welcome call incorporating lessons learned from 1st iteration of this experiment.
- Schedule an initial welcome call for new TAMN members. Target date of early-mid June.
- Research how many new people join TAMN on a weekly/monthly basis to define audience.
- P2P texts to new members, auto email upon joining
- Zoom call scheduled w/ registration page.
- Develop a 30-60 minute program about TAMN, history, current campaigns, ways to get involved, group discussions.
- Recruit experienced leaders to take on the role of leading these calls (with minimal staff tech support).
- Survey participants after the training
- Track participation rates for new members, measure if those who join become more active with TAMN than those who do not, debrief trainer leaders.
Metrics
Organizing one pilot welcome call for new TAMN members in June.
Qualitative:
- Did the call feel energizing and exciting?
- Did member leaders who helped facilitate enjoy the experience? Would they be willing to take on bigger leadership roles in future calls?
Quantitative:
- Survey participants who join the call about their experience.
- Track action rates for call participants.
- (Potentially) Only invite half of new members and measure action rates for both groups through the year.
Learnings
- Some attendees came to events but still think of themselves as “New TAMN members” → Interesting observation. Had over 60 RSVPs and over 30 attendees. Doubled turnout from the first call.
- Better integration of the organizing team into the call this time, must keep integrating the organizing team more, to develop clear on ramps to immediate leadership as people were ready to do something big together.
- Need a wider and more racially diverse volunteer leaders to help lead these calls.
Decisions
- Likely to continue doing these welcome calls in September.
- Inspired Jess to start making a member video w/ some leaders
- Leaders telling their story.
- Listing different ways people can get involved.
- Will send the video out and ask people to join by giving $5.
- Jess is willing to join the next DeepBase cohort call in September to share this experiment and learnings w/ others.